Today is the "pink day" here in Iceland, and actually, the whole of October is a pink month. The use of the colour pink is to raise awareness of breast cancer, as you may be familiar with from your own country.
Today Puzzled by Iceland, a new startup by two girls on maternity leave here in Iceland has launched a new product. It's a 500 piece puzzle in a new series called "Puzzled by People" and this first product is with a picture of the Mayor of Reykjavik, the comedian that got elected in protest to the old political system. But it's no ordinary picture of the mayor. It's a picture of him dressed in drag during gay pride. He's not gay though, he was just showing support to the gay rights campaign.
I congratulate them on their puzzle success, and celebrate the way the mayor challenges the conventional images and ideas people have of politicians and the political system in general.
Here you can order the puzzle with the mayor in drag. Until October 14th, $4 or ISK 500 will go to the Icelandic Cancer Society.